HAGERSTOWN, Md. - It's a marketing focused day that encourages shopping locally. Consumers and businesses say they've hit the ground running in support of the local economy.
"We have, it's a busy weekend for us with black friday and so forth. Small business saturday is important to the small business of the community," says John Snavely of Snavely's.
Snavely says one highlight to shopping small is the many unique items customers get to view without having to drive very far.
Snavely explains, "We have a huge selection of Christmas trees. Live, cut, artificial. People are shocked by the number of trees when they come in to the store. It's amazing to many people.
"They're the life blood. I come every year. Absolutely beautiful," says Kay Mufalli, a local customer.
"I think it's important to shop at local businesses. I just love it here. It's beautiful it's great for sharing. I love it . It's great," says Brenda Ott, a local customer.
A new olive oil and vinegar tasting gallery is boosting their products, by throwing a little chocolate into the mix.
"Chocolate is made from our oil and vinegar. Customers love it. We're happy to introduce a new product," says Sihin Tsegaye of Weyira.
For many, small shopping has even become a tradition, bringing families and friends closer together.
"Oh it's an absolute tradition. It's the day after thanksgiving, it's calm, it's the excitement of sharing," says Mufalli.
A small shopping tradition making for a big pay off to the community.